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Facebook: Why It’s About More Than Likes

For many companies, Facebook is becoming an integral part of their marketing strategies. This infographic brings you up to date with what insights you should be looking at, how to spot a page with 'fake' likes and how to maximise your reach and increase engagement via Facebook.


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What is a buyer persona, and how do you create one?

A buyer persona is a semi-fictional characterisation of your target audience. If detailed, a buyer persona will provide great insight for any company. Learn all about buyer personas and how to create them with this free guide.


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Getting the most from your whitepaper

When written and promoted correctly, a whitepaper is one of the best tools for educating your audience and generating leads.


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7 Top Tips for a Killer Email Subject Line

How do you get your email recipients to open your beautifully crafted emails once you have found your way into their inbox?


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HTML or Plain Text: What is Best?

When it comes to email marketing, the debate continues over what is best - HTML or Plain Text email formats.


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How To: A/B Test Email Campaigns

With inboxes busier than ever, measuring the impact that changes have on your email campaign metrics is increasingly more important.


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